11/17/2011

Collaborating with H&M, a succes story


Today, the H&M launched another collaboration, this time with versace. On the 28th of octobre, I already wrote an article about Versace for H&M. When I was just looking at the online shop, I saw that almost everything was sold out. Apart from some weird looking bomberjack. A friend of mine was taking a look at the site, this afternoon, and she got the sign shown above: ''We're sorry!'. It can be concluded that the collaborations with H&M are a huge succes. They make designer pieces accessible and affordable. A lot of famous designers have already collaborated with H&M. I remember a few of the collaborations but to give you a good view, I googled it.


Karl lagerfeld for H&M 2004


Stella McCartney for H&M 2005


Vikor and Rolf for H&M 2006


Comme des Garcons for H&M 2008

 
Matthew Williamson for H&M 2009


Jimmy Choo for H&M 2009


Sonia Rykiel for H&M 2009



Lanvin for H&M 2010


Versace for H&M 2011


I've left some of the collaborations out, but I guess I gave you a good vieuw this way, right? Striking is that the style of the collections are good alternated. So that everyone has got a choice. The collections of Karl Lagerfeld, Stella McCartney and Comme des Garcons are really simpel if you compare them to the remarkable collections of others like Versace. Still the collections are collectors items, where only people with a real interest in fashion put effort in. With patience and good luck, you are able to get hold of an item.

The rumours about a possible next collaboration are on again. It's said that Tom Ford will be the next to design a collection for H&M. The creative director of H&M already said, that she thought, Tom Ford would be an interesting choice. I guess we'll just have to wait!


Lots of love, Liselot

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